Zeitz Foundation was founded in Germany in 2008 by the business entrepreneur Jochen Zeitz, with the mission to create and support sustainable, ecologically and socially responsible projects and destinations around the world to achieve long-lasting impact and sustainability through the holistic balance of Conservation, Community, Culture and Commerce (the 4Cs) in privately managed areas. An overview of our work in Laikipia can viewed through our YouTube channel here.

Founded by the Zeitz Foundation and formerly known as the Long Run Initiative (LRI), The Long Run pursues the Zeitz Foundation’s mission internationally. By enhancing ecosystems management and building recognition and support for the 4Cs approach to sustainability, the Long Run is a driving force in promoting and encouraging sustainable thinking globally.

The Zeitz Foundation is headquartered in Laikipia, Kenya.  Centred in the Greater Segera area of Laikipia County and operating throughout the County, this is the ‘nursery’ for the Zeitz Foundation. A nursery in which innovative initiatives that encompass and represent the 4Cs approach are nurtured. When they approach maturity and show real signs of promise, the lessons and experiences are shared through The Long Run network.